Johann Sebastian Bach Essays (815 words) - German Lutherans

Johann Sebastian Bach Johann Sebastian Bach was one of the greatest composers in Western musical history. More than 1,000 of his compositions survive. Some examples are the Art of Fugue, Brandenburg Concerti, the Goldberg Variations for Harpsichord, the Mass in B-Minor, the motets, the Easter and Christmas oratorios, Toccata in F Major, French Suite No 5, Fugue in G Major, Fugue in G Minor ("The Great"), St. Matthew Passion, and Jesu Der Du Meine Seele. He came from a family of musicians. There were over 53 musicians in his family over a period of 300 years. Johann Sebastian Bach was born in Eisenach, Germany on March 21, 1685. His father, Johann Ambrosius Bach, was a talented violinist, and taught his son the basic skills for string playing; another relation, the organist at Eisenach's most important church, instructed the young boy on the organ. In 1695 his parents died and he was only 10 years old. He went to go stay with his older brother, Johann Christoph, who was a professional organist at Ohrdruf. Johann Christoph was a professional organist, and continued his younger brother's education on that instrument, as well as on the harpsichord. After several years in this arrangement, Johann Sebastian won a scholarship to study in Luneberg, Northern Germany, and so left his brother's tutelage. A master of several instruments while still in his teens, Johann Sebastian first found employment at the age of 18 as a "lackey and violinist" in a court orchestra in Weimar; soon after, he took the job of organist at a church in Arnstadt. Here, as in later posts, his perfectionist tendencies and high expectations of other musicians - for example, the church choir - rubbed his colleagues the wrong way, and he was embroiled in a number of hot disputes during his short tenure. In 1707, at the age of 22, Bach became fed up with the lousy musical standards of Arnstadt (and the working conditions) and moved on to another organist job, this time at the St. Blasius Church in Muhlhausen. The same year, he married his cousin Maria Barbara Bach. Again caught up in a running conflict between factions of his church, Bach fled to Weimar after one year in Muhlhausen. In Weimar, he assumed the post of organist and concertmaster in the ducal chapel. He remained in Weimar for nine years, and there he composed his first wave of major works, including organ showpieces and cantatas. By this stage in his life, Bach had developed a reputation as a brilliant, if somewhat inflexible, musical talent. His proficiency on the organ was unequaled in Europe - in fact, he toured regularly as a solo virtuoso - and his growing mastery of compositional forms, like the fugue and the canon, was already attracting interest from the musical establishment - which, in his day, was the Lutheran church. But, like many individuals of uncommon talent, he was never very good at playing the political game, and therefore suffered periodic setbacks in his career. He was passed over for a major position - which was Kapellmeister (Chorus Master) of Weimar - in 1716; partly in reaction to this snub, he left Weimar the following year to take a job as court conductor in Anhalt-Cothen. There, he slowed his output of church cantatas, and instead concentrated on instrumental music - the Cothen period produced, among other masterpieces, the Brandenburg Concerti. While at Cothen, Bach's wife, Maria Barbara, died. Bach remarried soon after - to Anna Magdalena - and forged ahead with his work. He also forged ahead in the child-rearing department, producing 13 children with his new wife - six of whom survived childhood - to add to the four children he had raised with Maria Barbara. Several of these children would become fine composers in their own right - particularly three sons: Wilhelm Friedmann, Carl Philipp Emanuel and Johann Christian. After conducting and composing for the court orchestra at Cothen for seven years, Bach was offered the highly prestigious post of cantor (music director) of St. Thomas' Church in Leipzig - after it had been turned down by two other composers. The job was a demanding one; he had to compose cantatas for the St. Thomas and St. Nicholas churches, conduct the choirs,

Praying Mantis

Praying Mantis EVERYTHING You ever wanted to know on the subject PRYAING MANTIS, including the Martial Art and Cultural Significance Excellent job!!praying mantis(Mantis Religiosa)ContentsIntroductionClassesFirst Things FirstKey FeaturesBasic FeaturesDiet Combat StyleReproductionGrowth DevelopmentSelf-DefenseCultural SignificancePraying Mantis Kung-FuINTRODUCTION'Praying Mantis' is the name commonly used in English speaking countries to refer to a large, much elongated, slow-moving insect with fore legs fitted for seizing and holding insect prey. The name, 'Praying Mantis' more properly refers to the specific Mantid species Mantis Religiosa or the European Mantis, but typically is used more generally to refer to any of the mantid family. The name is derived from the prayer-like position in which the insect holds its long, jointed front legs while at rest or waiting for prey. It is also called the 'preying' mantis because of its predatory nature.CLASSESMany questions have risen regarding the prayi ng mantis.English: Mantis religiosa. Lisboa, Portugal. Franï ¿ ½...Such questions include how many different species there are in the animal kingdom. Estimates range from 1500 to 2200 different mantid species WORLDWIDE. The most common figure given, though, is about 1800.The ways the Mantid's are classified in the Animal Kingdom. There is agreement that the collection of mantid species make up the Mantidae family of insects. The Mantidae family, in turn, is part of the order/suborder Mantodea that includes a variety of mantid-like species. But the existing literature does not reflect a clear consensus about what insect order Mantodea belong in. Some have placed Mantodea in the Dictyoptera Order-with the roaches.Others place Mantodea in the Orthoptera Order-with crickets and grasshoppers. Finally, some believe that Mantodea constitute their own independent order of insects. There seems to be an emerging consensus around this position.FIRST THINGS FIRSTThe Mantis Religiosa was first. ..

Supreme Court Justice Clarence Thomas Research Paper

Supreme Court Justice Clarence Thomas - Research Paper Example He later proceeded to Yale Law School where he helped establish the Black student Union while at the same time developing a conservative approach to issues. After his legal training, Thomas moved back to the South in 1974 where he worked as the assistant to the Attorney General of Missouri Mr. John Danforth before later on taking up the job of being a lawyer to Monsanto, an agricultural firm. In 1981, he was appointed the Assistant Secretary for Civil Rights at the United States Department of Education majorly due to his past in the civil rights movement and to balance the composition of this important part of the US government. He is now a conservative and controversial judge though initially he had wanted to pursue a religious life having had seminary education stints at the St. John Vianney Minor Seminary and Immaculate Conception Seminary in order to become a catholic priest or cleric. He however left the seminary and decided to fight for civil rights after he overheard a fellow student at the seminary make fun of the assassination of Martin Luther King Jnr. In the year 1982, President Ronald Reagan appointed Thomas as the Chairman of the EEOC, a position in which he held til the year 1990 when President George H.W Bush nominated him to serve as a Judge in the U.S Court of Appeals for the District of Columbia Circuit. On July 1, 1991, after sixteen months as a judge of appeal, he was nominated to fill the position left vacant by Mr. Marshall who was almost similar with his views on civil rights at the Supreme Court. However, his nomination was opposed by critics who attacked him due to his views that were largely deemed conservative for the highest court of the land while others had the view that he had little experience as a judge of the superior courts. At the confirmation hearings, Thomas decided to remain quiet on a number of issues including rights on abortion and faced a difficult moment explaining himself out about suggestions that he had made unwelc ome sexual comments on a colleague both at the Department of Education and at the EEOC. However, he was confirmed by the United States Senate through a vote of fifty-two votes for him against forty-eight who opposed him. Thomas’s views at the Supreme Court have been the interpretation of the United States constitution from the original meaning by following from a conservative point of view (Totenberg). He has argued that the powers of the federal government must be limited and the states empowered as well as having a strong executive branch within the federal government. Clarence Thomas’s Legal Career and the Supreme Court Thomas was admitted to the Missouri bar on the 13th day of September 1974 from where he practised as an assistant Attorney General of the State of Missouri under Attorney General Danforth whom he had met at the Yale Law School. At the AG’s office, he worked at the criminal appeals section before being assigned duties at the taxation and revenu e division. After the election of Danforth to the United States senate, Thomas joined Monsanto as an attorney before moving to Washington to work with his former colleague Danforth where he worked as a legislative attorney attached to the Senate Commerce Committee. Later on Dansforth played a key role in the confirmation and appointment of Thomas as a judge of the Supreme Court. After a one year stint as Assistant Secretary of Education for the Office for Civil Rights in the U.S. Department of Education from 1981-1982, he became the Chairman of the United

ANTIGENS, ANTIBODIES AND THE IMMUNE RESPONSE Essay

ANTIGENS, ANTIBODIES AND THE IMMUNE RESPONSE - Essay Example This essay shall discuss antigens, antibodies, and the immune response, including what can happen when a patient has an immune reaction to a blood transfusion. First and foremost, the skin itself is the body’s first line of defence. The skin defends the body as it makes it impenetrable to organisms (Kauffman, et.al., 2002). The oil and sweat glands of the skin helps prevent the growth of microorganisms; moreover, sweat has lysozymes which then break down bacterial cell walls. Aside from the skin, the digestive and respiratory tracts also have natural defence mechanisms (Raven, 2006). The cells lining these tracts contain bronchi and bronchioles where mucus is secreted and where microorganisms are then trapped. They are then naturally expelled through coughing, sneezing, vomiting, and diarrhoea. The second line of defence of the body is the cellular level line of defence. Such line of defence includes cells of the body which mostly function for the specific management and elimination of microorganisms (Gorbach, et.al., 2003). The macrophages are the large and irregularly shaped cells. They usually eliminate microbes by ingesting them using the process of phagocytosis. In the macrophage, the lysosome is fused with the bacteria and the microbe is then killed with free radicals in significant quantities released (Raven, 2006). Macrophages also consume viruses and dust particles. They are located in the extracellular fluid and their actions support the actions of other parts of the body, mostly the spleen and the bone marrow. The neutrophils are another type of cell which helps fight off microorganisms (Hornef, et.al., 2002). These are leukocytes which ingest and then kill bacteria, also applying the process of phagocytosis. They also release chemicals which kill the bacteria. The natural killer cells do not directly attack the

First Amendment Essay Example | Topics and Well Written Essays - 1250 words

First Amendment - Essay Example She got furious, scolded him for being a failure all his life and quickly wrote him a referral to principal. Once Jacob refused to leave class, school security was called in to escort him out. Later a parent conference meeting was scheduled and he was awarded an hour detention for a week. Was Jacob’s right of freedom of expression under first amendment violated? Was the management decision justified? How can we draw a balance between rights and obligations under the garb of freedom of expression? One’s unpopular speech is other’s free speech. Is disciplining student a right reserved to college faculty? This essay tends to analyze these questions by comparing two essays from Stanley Fish and Stuart Taylor in order to seek a plausible role of first amendment in college campus. Stanley Fish, in his essay â€Å"The Free Speech Follies†, argues that there is general tendency in America to hide behind first amendment. He is clearly troubled by the double standar ds which prevail in college campuses seeking refuge under attire of first amendment. He advocates acceptance of consequences of one’s speech as there is never an obligation to say anything at any point of time. On the contrary, Stuart Taylor Jr., in his essay â€Å"How campus censors squelch freedom of speech†, argues that college campus policies violate the First Amendment rights of students and one shouldn’t be punished or penalized for what he/she say. Although, Taylor and Fish both make evenhanded arguments, Taylor’s arguments are more convincing because of his rational of a more comprehensive view of the First Amendment. Fish initial argument starts from Fredrick Schauer description of first amendment opportunism i.e., tendency to hide behind the first amendment. Both of them believe that â€Å"such claims are just moral, social, economical, ideological assertions but do not have any special philosophical and historical affinity with first amendment †. So, what was the philosophy which shaped first amendment? Wasn’t it to foster a society and land of free from tyranny? It was the dire need for protection of rights of all Americans to express their moral, religious, political, and other convictions / opinions that envisaged First Amendment. This philosophy shaped political, cultural, moral and social values promoting freedom of expression over the years. Critical thinking and approach is evident from Supreme Court’s interpretation of First amendment in series of judgments over the years. Therefore, it does not seem appropriate to assert that these claims have no philosophical and historical affinity with First Amendment. Fish is clearly troubled by the double standards practiced in campus. He illustrates it with example of editors in campuses. He believes that an editor exercise judgment when he decides what to publish or not and it is different from silencing and self censorship. Silencing means to compel or reduce to silence while censorship implies control exercised repressively (merriam-webster). Fish argues that no one is silenced because a single outlet declines to publish their work but still has choice to say what he wants to say. He believes â€Å"Silencing occurs when that outlet (or any other) is forbidden by the state to publish him on pain of legal action; censorship is the same†. He further adds â€Å"Self-censorship, in short, is not a crime or a moral failing; it is a responsibility† I agree with Fish on this account that there needs to be more

Inquiry into Patient Death

Inquiry into Patient Death Case Study ‘Clinical Detective’ Table of Contents (Jump to) Introduction Objectives Background Discussion Leadership attributes Recommendation Conclusion References Total Word Count: 1601 Report for the Bunbury Regional Hospital’s quality and safety committee into the death of Josephine Wilma Troy Introduction This report has been prepared for the Bunbury Regional Hospital’s quality and safety committee, following the death of Josephine Wilma Troy on 14 February 2006. Mrs. Troy was a 63 year old lady who had been diagnosed with leukemia in 2004 and was treated with chemotherapy initially. The diagnosis was later refined to prolymphocytic leukemia, a rare chronic leukemia, as Mrs. Troy’s leukemia persisted in her bone marrow after an initial course of chemotherapy. Disease together with chemotherapy compromised her blood production capacity. She had low white blood count, low platelet count and low hemoglobin and was susceptible to infection and febrile neutropenia. Mrs. Troy had been issued with febrile neutropenia card to warn health care workers regarding her susceptibility to febrile neutropenia. On 12/02/2006, Mrs. Troy had a temperature of 38 °C and attended Bunbury Regional Hospital with her card. She was started on antibiotic and a full blood screen was ordered in view of her susceptibility to febrile neutropenia. She recorded a very low platelet count (3), which required a platelet transfusion. She was admitted to St. John of God Hospital, Bunbury for treatment of neutropenia sepsis. The following day her platelet count dropped even lower (1). An order was placed for platelet from Australian Red Cross Blood services. She was transfused with two units of blood. There was apparent improvement in her condition after the blood transfusion. In the early hours of 14/02/2006, Mrs. Troy suffered a significant deterioration in her condition. The platelets were transfused in the morning of 14/02/2006. However Mrs. Troy suffered a catastrophic intracranial bleed and did not recover from it. Objectives This report will look in to the events that lead to death of Mrs. Troy and critically evaluate the key findings. Finally it will make recommendations to reduce the reoccurrence of similar adverse event. It is expected that the recommendations will be examined and will be included in to clinical guide lines and policies by this hospital and other hospitals. Background As a registered nurse in charge of the ward the facts resulted in the adverse event need to be evaluated. Discussions have taken place with health care providers who were in charge of Mrs. Troy and patient’s records have been assessed in order to gather information for this report. Description of Models Two theories were used in examining the findings namely the Human Factors Model and the Swiss Cheese Model. According to United Kingdom health and safety executive, human factors refers to† environmental, job or organisational factors and human and individual characteristics and how they influence on individuals health and safety related behavior (Health and Safety Executive, 1999, p.2 as cited in World Health Organisation, 2009)†. It inspect the relationship between human being and the system they interact with and focus on improving productivity, job satisfaction, efficiency and minimising errors (Patients Safety First,2010). The Swiss cheese model evaluates a chain of events that lead to an error to learn from the errors (National Council of State Board of Nursing, 2011). It explains that there are many levels of defence in a system like checking of medication before administration, marking surgical site, guidelines, experienced staff etc. (NCSBN, 2011). If these defence barriers are in place it prevent the error form happening. But in reality the defences are full of holes like poor communication, lack of guidance etc. (Reason, 2000). These holes are known as latent conditions or active failures. Active failures have immediate and direct effect on the outcome as it is the unsafe act committed by the individual who are in direct contact with the patient or system (Reason, 2000). Latent conditions are resident errors within the system as they arise from the decisions made by the top management. They may stay in the system for many years before create an error. Examples include staff shortage, high workloa d. When all levels of defence are penetrated by a combination of active failure and latent conditions a patient safety incident will occur. Discussion Identifying the active failures is the first step in assessing the events leading to Mrs. Troy’s death. This will help in identifying the underlying latent conditions. Active failures Mrs. Troy’s change of diagnosis, (from acute lymphobastic leukemia to prolymphocitic leukemia) did not document in progress note. Unawareness of Health care professional involved in Mrs. Troy regarding her stay during the intensive monitoring period. She resided in Bunbury instead of Fremantle. Dr. Webb didn’t communicate his expectation of Mrs. Troy to remain in Fremantle area for easy access to hospital in case of complications. Mr. Mclntyre failed in requesting to order urgent platelet when he had a clear understanding of the relevance of a low platelet count. Even though Mrs. Troy had experienced an extreme low platelet count nothing was done by the staff to provide transfusion as soon as possible. Dr. Terren was not provided with the observation that Mrs. Troy’s temperature had raise to 40 °C. Dr. Terren didn’t mark urgent on the original request form for platelet. Mr. Bastow did not advice Dr. Terren that platelet could be obtained earlier than the next day in case of emergency. Latent conditions Failures in communication Communication breakdown has occurred at various stages of this case. Mrs. Troy’s change of diagnosis, (from acute lymphobastic leukemia to prolymphocitic leukemia) and its significance in change of life expectancy and treatment regime did not communicated to her and her family which caused lots of misunderstanding to her family. Dr. Webb didn’t communicate his expectation of Mrs. Troy to remain in Fremantle area for easy access to hospital in case of complications. There was a clear misunderstanding about discharge and discharge home between Mrs. Troy and the hospital staff. Mr. Bastow did not communicate to Dr. Terren that platelet could be obtained earlier than the next day in case of emergency. Failures in documentation Mrs. Troy’s change of diagnosis, (from acute lymphobastic leukemia to prolymphocitic leukemia) did not document in progress note. The letter to Mrs. Troy’s GP would only be placed in her file once typed following Dr. Webb’s outpatient clinic. The disadvantage with this practice was Fremantle staff did not have access to Dr. Webb’s revised management plan at the time they saw Mrs. Troy. Inadequate basic training Lack of knowledge about complication of low platelet count and procedures regarding request for urgent platelet from Australian Red Cross Blood service were evident. This resulted in delay in providing transfusion at the most critical phase. Dr. Terren was not provided with the observation that Mrs. Troy’s temperature had raise to 40 °C. Inadequate staffing There was only one medical scientist available. He was not on duty when nursing staff tried to collet platelet. This caused further delay in transfusion as platelets could not be collected before they had been properly checked by medical scientist. Leadership attributes A combination of leadership attributes are necessary to do a successful investigation of the events leading to Mrs. Troy’s death. Transformational and effective leadership is essential for success in a healthcare organisation (Huber, 2010). Flexibility is one of the attributes. The investigator should be able to adapt to a challenging situation. Be a good communicator in order to obtain as much as information about the event and to consider all options (Marshall, 2011). Open- minded to evaluate inputs from all interested parties in decision making. Be able to utilise all the resources available. Investigator should be well educated on policies procedures and organisational norms (Huber, 2010). Investigator should be a good evaluator. Good evaluation of events is necessary for an organisation to improve, to change programs and policies that are not working (Daly, Speedy and Jackson, 2004). Critical thinking and problem solving skills are essential to achieve success (Sullivan a nd Decker, 2005). Recommendation Febrile Neutropenia medical alert card should indicate patient’s current diagnosis in order to provide adequate information at critical situation and to facilitate necessary treatment. Current diagnosis, treatment plan and expected outcome should discuss with patient and family to avoid misunderstanding and to take necessary precautions in case of complications. Employment of adequate number of medical scientists to prevent delay in checking platelets before administration. A medical scientist should present in the hospital at all times. Current diagnosis and new treatment plan should indicate in patient’s progress note immediately following consultation. Basic training should be given to staff regarding complication of low platelet count, necessary observations, proper way of ordering and obtaining platelet in case of emergency. Guidelines to obtain blood product from ARCBS should be readily available in all wards. Protocols regarding platelet transfusion (like platelet transfusion should be commenced if platelet count is below 10X/L for chemotherapy patients) should be kept visible in all wards (Slichter, 2007). Conclusion Numerous preventable factors were identified during the analysis of Mrs. Troy’s case. When latent conditions combined with active failures, they created multiple holes in the defence barrier. When these holes aligned together the tragic death of Mrs. Troy occurred. More effective defence has been recommended to ensure that these holes do not open and align again. The recommendation includes proper communication, adequate documentation of current treatment plan and diagnosis, employment of adequate staff, availability of guidelines and protocols and adequate basic training of the staff. The best way to prevent errors is to identify and remedy the underlying system failures rather than blaming individual (Sullivan and Gerald, 2010). Every health care professional have the responsibility to learn, to improve and to provide safe healthcare to the patients under their care.

Genocide Essay -- History, Hitler, The Holocaust

Living through genocide is a horrific tragedy that no one should ever have to endure. While there have been numerous genocides within the last century, the holocaust was a genocide that killed over 12 million innocent people and segregated them by religion, sex and age. Since the end of the holocaust, many survivors wrote their stories accounting the horrific lives they led, while some eliminated parts of their story, others felt that it was necessary to show the entirety of what had occurred. With these first hand accounts, the reader is able to see the differences between how men and women lived their everyday lives as well as how they were treated by Hitler’s regime. In Elie Wiesel’s, Night, and Sara Nomberg-Przytyk’s, True Tales from a Grotesque Land, Auschwitz, men and women prisoners lived lives that the everyday reader would find impossible. By reading these accounts, the readers can question themselves as to why this occurred as well as to why it matter s. While people heard stories about the atrocities that were going on within the camps, many families did not want to believe them. Other families did not want to immigrate into other countries that were considered safe because they felt that they were too old to start a new life in a new country. Entering the holocaust at a young age, Elie Wiesel’s only reliance was his family. Separated from his mother and sister as soon as they arrived at the camp, the only person he had by his side was his father. Having to depend on his father, Elie made decisions that would benefit them as a pair such falsifying his age when he entered the camp. By making these decisions there would be a better chance that they would be able to stay together as a family. After entering the camp... ...and terrible sores all over their bodies† (Nomberg-Przytyk 95). With the author stating that she still had a heart makes the reader understand that people truly cared about others inside the camps, they did not want others to die. Throughout the holocaust, men and women prisoners lived lives that the everyday reader would find impossible. While men and women were treated differently during the holocaust, the overlying image of genocide is what is important for people to learn about. By reading Elie Wiesel’s, Night, and Sara Nomberg-Przytyk’s, True Tales from a Grotesque Land, Auschwitz, the reader is able to answer why reading the stories of the past still matter. By preserving the history of the men and women within the holocaust, the following generations will be able to remember the 12 million people killed during Hitler’s regime.

Four Functions of Management Essay

1. Explain the relationships among the four functions of management. The four functions of management are planning, organizing, influencing, and controlling. Each can be discussed individually, but as the text says are integrally related. Each play a key role in meeting organizational goals. Planning involves choosing the tasks that are to be performed to meet the organizations goals, this is tied to organization. Because organizing is tied to planning it can be interpreted as used the planned task, and then assigning them to people within the organization to put into action. Next is influencing, as you have made plans, and organized it into task, your influence over the personnel assigned and how they approach the organizations goals is key. How you motivate, lead, or direct them toward the goals is the primary goal. In a sense, influencing is a way you can obtain the fourth and final function, controlling. By measuring the performance of the personnel who have responsibility for the assigned tasks, you can then compare this to expected standards, then either influence them towards more positive gains, plan additional tasks, or steps to achieve, more, or continue to monitor progress towards goals. Each function with separate is integrally related and implements to meal organizational goals. 2. How can controlling help a manager to become more efficient? This ongoing process gives the manager the ability to gather information that measures performance, compare that progress to established standards, and then decide of addition steps or changes need to be made to insure compliance with the established standards. This process of continued process improvement, and supervising the results is paramount to achieving goals. 3. What is the value in having managers at the career exploration stage within an organization? Why? The decline stage? Why? Managers in the career exploration stage, are in a growth or upward trend in their careers, they are active in the tasks of finding that position that suits them and meets a certain comfort level, these managers are in a learning stage, willing to take on new challenges, and try new things. They are highly motivated, and working towards established goals. The decline stage is usually identified as a follow on to a maintenance phase, where no upward growth has occurred, and or the employee/manager has begun to stagnant in their position. These older, longer serving employees, have a wealth of experience, but are failing to meet the originally Scott D. Oram  and expected performance standard. They can be used to train new levels of management, and finding those members of the next generation who are going to become the next set of exploration-minded individuals. 4. Discuss your personal philosophy for promoting the careers of women managers within an organization. Why do you hold this philosophy? Explain any challenges that you foresee in implementing this philosophy within a modern organization. How will you overcome these challenges? 5. How will you be able to use the classical approach to management in your job as a manager? 6. How does Henri Fayol’s contribution to management differ from the contributions of Frank and Lillian Gilbreth? 7. Discuss the primary limitation of the classical approach to management. Would this approach be more significant to manager of today than managers would in the more distant past? Explain. 8. What is the ‘systems approach’ to management? How do the concepts of closed and open systems relate to this approach?

International Competition Essays - Marketing, Communication Design

International Competition Essays - Marketing, Communication Design International Competition Consumer Behaviour Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertising and selling. It actually includes a good deal more. Modern marketing is most simply defined as directing the flow of goods from producers to customers. In order to answer this question fully we must define consumer goods which means goods that are used or bought for use primarily for personal, family, or household purposes. The paper outlines the contributions of marketing through fast moving consumer goods. Promotion, which works hand in hand with marketing a product, allows the product to be relayed to the right consumer through cam paigns. A Market research must be completed to find a target audience which is used for promotional and advertising reasons. The last part of the scheme is the actual advertising of the good which pulls the consumer into the store. Marketing has had an influential impact on fast moving consumer goods through abroad range of activities including, promotion, market research, and advertising. Promotion is used to communicate information about goods and services to target market audiences thereby facilitating the exchange process. Promotion plays an important role in informing, educating, persuading and reminding customers. The promotional mix is adjusted according to the organizations promotional objectives and its marketing situation. Generally, in consumers services, marketing and advertising will be by far the main component and the most expensive. Promotion is essentially about communication. Target audiences need to receive information about goods and services before they can begi n to consider making a purchase. The promotional objectives will influence the nature of the promotional message and the type of appeal used to get the message across. One of the key tasks in designing and executing promotional programmes is the selection of appropriate media for advertising and other forms of communication. The range of possible media choice is extensive but will ultimately be governed by factors such as the budget available and the target audience profile. The development of an effective promotional campaign involves combining the promotional mix elements in the most appropriate way to meet the organizations communications objectives. Evaluation and monitoring is important and one method of evaluation is by completing marketing research. (Woodruffe 1995149,163-4) An advertisement, or a campaign of advertisements, is planned in much the same way a successful salesperson plans the approach to be used on a personal call. The first stage is working out the strategy. T his requires a thorough analysis of all available market research, personal discussionsor focus groupswith typical prospective buyers of the product, and knowledge of all competitive products and their advertising. Based on the understanding and insights derived from this information, advertising professionals write a strategy that defines the prospects that constitute the target market to which they must direct the message and what must be communicated in order to persuade the prospects to take the action that is desired. With this strategy as a guide, copywriters and art directors begin to create the advertisements. At this second stage they try to come up with an idea that involves the prospect, pertains to his life or problems, and is memorable. The idea can take the form of an unexpected set of words or a graphic symbol. It also can be a combination of words and graphics, and even music. An advertising idea works best when it is a totally unexpected yet thoroughly relevant fulf illment of the strategy. The third stage is the execution of the idea. This means turning the idea into some form of communication that a prospect can see or hear. For print advertising, execution involves writing text, taking photographs or commissioning drawings, arranging elements on the page (layout), setting type, making photo engravings, and so on. For broadcast advertising, it may mean writing dialogue and composing music, hiring actors and recording voices, filming in a studio or on location. Throughout all

Free Essays on Uranus

Uranus, the first planet discovered in modern times, was discovered by William Hershel while systematically searching the sky with his telescope on March 13, 1781. It had actually been seen many times before but ignored as simply another star (the earliest recorded sighting was in 1690 when John Flamsteed cataloged it as 34 Tauri). Herschel named it "the Georgium Sidus" (the Georgian Planet) in honor of his patron, the infamous (to Americans) King George IIIof England; others called it "Herschel". The name "Uranus" was first proposed by Bode in conformity with the other planetary names from classical mythology but didn't come into common use until 1850. Uranus has been visited by only one spacecraft, Voyager 2 on Jan 24 1986. Most of the planets spin on an axis nearly perpendicular to the plane of the ecliptic but Uranus' axis is almost parallel to the ecliptic. At the time of Voyager 2's passage, Uranus' south pole was pointed almost directly at the Sun. This results in the odd fact that Uranus' polar regions receive more energy input from the Sun than do its equatorial regions. Uranus is nevertheless hotter at its equator than at its poles. The mechanism underlying this is unknown.... Free Essays on Uranus Free Essays on Uranus Uranus, the first planet discovered in modern times, was discovered by William Hershel while systematically searching the sky with his telescope on March 13, 1781. It had actually been seen many times before but ignored as simply another star (the earliest recorded sighting was in 1690 when John Flamsteed cataloged it as 34 Tauri). Herschel named it "the Georgium Sidus" (the Georgian Planet) in honor of his patron, the infamous (to Americans) King George IIIof England; others called it "Herschel". The name "Uranus" was first proposed by Bode in conformity with the other planetary names from classical mythology but didn't come into common use until 1850. Uranus has been visited by only one spacecraft, Voyager 2 on Jan 24 1986. Most of the planets spin on an axis nearly perpendicular to the plane of the ecliptic but Uranus' axis is almost parallel to the ecliptic. At the time of Voyager 2's passage, Uranus' south pole was pointed almost directly at the Sun. This results in the odd fact that Uranus' polar regions receive more energy input from the Sun than do its equatorial regions. Uranus is nevertheless hotter at its equator than at its poles. The mechanism underlying this is unknown....

9.Is gambling an irrational form of consumption Essay

9.Is gambling an irrational form of consumption - Essay Example Johnson et al. (1999, p.19) tried to identify the taxation provisions that refer to gambling in UK and came to the conclusion that ‘betting-shop gamblers in the UK face a tax on gambling of 10%, but have the choice of paying the tax either at the time of wager or on any return on a successful bet; more than 18% of bets appear to be placed by gamblers who choose to pay tax on the return.’. The above study focuses on a particular aspect of gambling, the taxation. However, gambling is not only part of the national economy. It is mainly a human activity that needs to be explored as of its reasons. In the literature, gambling has been related with the consumption; it is stated by many theorists and researchers (the relevant views are presented in the sections that follow) that gambling is rather an ‘irrational’ form of consumption. The validity of this assumption will be proved through the analysis that is made in the paragraphs that follow. Gambling should be characterized as the activity of spending money on various types of games that offer the chance of profit (the monetary amount spent in gambling is less from the amount expected to be received). The level of the money spent on gambling and the chances for achieving a specific profit are depended on the terms and the conditions of each game. Through the years, gambling has been expanded in the Internet. Regarding this issue, the study of Brindley (1999, p.281) showed that ‘gambling via interactive technology is already underpinned by two recent changes in consumer behaviour: first, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates; the synergy between marketing gambling and technology will transform the production and consumption of gambling’. In other words, the characteristics of gambling are expected to be changed continuously following the trends of the

Investment Finance-II Assignment Example | Topics and Well Written Essays - 2750 words

Investment Finance-II - Assignment Example Answer – 1: HPR, AAR and GAR The company selected for Part - A is AMP Ltd. It is a financial services company headquartered in Sydney, Australia. a) The monthly HPR (Holding Period Returns) can be calculated using the following formula: HPR = (end period value – initial value)/initial value The data for HPR is the adjusted close price of AMP Ltd starting from July 2013 to June 2015. The results of the calculation are summarized graphically below: Variance, standard deviation, maximum and minimum is calculated using the following formulas, Standard deviation = ; in excel, SD = stdev (array of numbers) Variance = (SD)2 Maximum = max (array of numbers) Minimum = min (array of numbers) The results of calculation is summarized and shown below:- The arithmetic average and geometric average of returns are calculated in excel using the functions AVERAGE (array of numbers) and GEOMEAN(array of numbers) and the results are shown below: d) Based on the given problem the number of shares bought are 11,055 as shown below The number of shares is calculated by diving available funds with adjusted close price Based on the given assumptions the total gain will be $ 23,598 as shown below